Finished checkout counters and display cabinets lined up along an aisle of the Keshun supermarket equipment factory

Commercial Equipment News and Buying Guides

Checkout Counters, Vegetable Racks, Bread Racks and Wine Shelves, Explained From the Factory Floor

Twenty-seven guides on file, the earliest from 2018 — how to choose supermarket shelving, store shelving ideas, supermarket layout tips — written out of the quotations we send rather than a press release.

The Archive

All Guides And Factory News

Everything on file, newest first. There is no featured slot: these entries differ by date, not by importance, and a 2019 guide on counter length is still the one to read if you are buying counters. Filter by track first, then by the product area you are working on.

August 24, 2026 Factory News

Strengthen Quality Awareness & Consolidate Quality Foundation | Our Company Holds Regular Quality Meetings in Workshops

To further enhance all-staff awareness of quality responsibility, strictly control product quality in production, and continuously improve product performance, our company has held on-site quality meetings for front-line workers in different production workshops in batches, ensuring quality control requirements are implemented down to the production floor. Quality is the lifeline for an enterprise's survival and […]

August 21, 2026 Buying Guides

The Magic of Supermarket Shelf-Layout: Small Tweaks That Keep Customers Buying

Have you ever walked into a supermarket intending only to buy a bottle of milk, only to leave pushing a cart full of groceries? This is no accident — it is a carefully-crafted shopping experience. Today we uncover the secrets of supermarket shelf arrangement and how these seemingly simple displays quietly shape customers' purchasing decisions. […]

March 14, 2026 Factory News

New Journey | We Are Ready for 2026

New Journey | We Are Ready for 2026 Spring gathers strength, and all things thrive. Yesterday, the company held its annual work-deployment meeting. The Chairman, General Manager and all staff were present to stand at a new starting point and look ahead to a new journey. Guidance: Setting the tone and charting the direction At […]

October 21, 2025 Exhibitions

Keshun at the 2025 Canton Fair

A short record of the 2019 Canton Fair from our side of the stand, trimmed back to what we can account for rather than the general introduction to the fair that the old post carried.

Supermarket produce island with an overhead price header, stainless trays and timber clad bases

August 1, 2025 Buying Guides Shelving

Making Produce Look Fresher Through Shelf Space Planning

Freshness is read before it is tasted. How shelf depth, facing density and the gap left above the goods change what a shopper believes about produce that came off the same truck.

April 1, 2025 Exhibitions

Suzhou Keshun Commercial Technology Co., Ltd. Attends Mexico International Retail Show, Further Expanding Latin-American Market

Recently, Suzhou Keshun Commercial Technology Co., Ltd. took part in the well-known international retail exhibition in Mexico. A full portfolio of retail equipment including checkout counters, supermarket shelving, shopping trolleys and fresh-food display units were displayed at the booth. Keshun's booth welcomed numerous buyers and supermarket operators from across Latin America. Our sales team held […]

Double sided supermarket gondola shelving run with steel uprights and adjustable timber shelves

April 27, 2024 Buying Guides Shelving

Shelf Placement Psychology: Why Layout Changes What Shoppers Buy

Four years of shelf notes merged into one guide: the reach bands a shopper uses without effort, the pull of the right hand side of an aisle, and why the same product sells differently one shelf up.

L shaped convenience store checkout counter with a raised service screen and timber panelling

October 25, 2023 Buying Guides Store Operations

Fitting Out a Convenience Store for Its Catchment

An office block, a school gate and a housing estate need three different convenience stores. What changes in the fixture list when the catchment outside the door changes.

Supermarket wine display shelf with timber shelving, bottle rows and lit standing stock above

September 9, 2023 Buying Guides Wine Shelves

Specifying a Custom Wine Display Cabinet

Two older posts on custom red wine cabinets merged into one specification list: bottle pitch, shelf depth, lighting, locks and finish, plus the real cost of changing the drawing twice.

Forklift moving palletised and crated supermarket fixtures inside the Keshun plant

August 16, 2023 Buying Guides Store Operations

How Store Fixtures Are Packed So They Arrive Undamaged

Impact padding on steel parts, bubble wrap and stretch film on wooden parts, and why the order a container is loaded in decides how much of it survives the voyage.

February 24, 2023 Exhibitions

Suzhou Keshun Shines at Germany Exhibition, Demonstrating Chinese Manufacturing Strength for Retail Equipment

Recently, Suzhou Keshun Business Equipment Co., Ltd. participated in the renowned international retail equipment exhibition in Germany. The company showcased its new-generation supermarket shelves, checkout counters and a full range of supporting retail solutions to global buyers. Keshun's booth drew great attention from numerous overseas purchasers during the show. The team communicated extensively with international […]

Dark timber gondola shelving bays arranged as a supermarket aisle run with rounded end units

March 25, 2022 Buying Guides Shelving

Three Supermarket Shelf Layouts and What Each Costs You

Grid, free flow and loop. Each one buys you something and charges you something: aisle metres, sight lines across the floor, and how long a shopper stays inside the store.

Double sided steel and wood shelving bay with punched uprights and wood store shelves

March 5, 2022 Buying Guides Shelving

Steel Shelf or Steel and Wood Shelf: Which Suits Your Store

Both start from the same cold rolled steel frame. The difference is the panel: painted steel is cheaper and plainer, density board or plywood costs more and changes the whole room.

Timber clad bulk food cabinet island with a glass guard rail in a supermarket dry goods aisle

November 20, 2019 Buying Guides Store Operations

Store Cabinet and Shopfront Design That Pulls People In

The door and the first cabinet a shopper meets do most of the work. Where the entrance goes, how deep that first island should be, and what the header above it has to say.

October 31, 2019 Exhibitions

Keshun at CHINASHOP 2019 in Qingdao

CHINASHOP is the largest retail event in China, and 2019 was the twenty-first edition of it. We spent a long time preparing for that show and it repaid the effort: three days of talking to buyers face to face is worth more than a year of email, mostly because of what you learn rather than […]

Supermarket checkout counter with a conveyor belt, stainless worktop and packing end

October 14, 2019 Buying Guides Checkout Counters

Do You Need a Checkout Counter with a Conveyor Belt?

A belt lets the next shopper load while the cashier is still scanning the last one. When that queue arithmetic pays for itself, and when a plain counter is the better call.

Supermarket fruit and vegetable rack island with tilted trays and a timber clad base run

August 7, 2019 Product Releases Fruit & Vegetable Racks

How to Choose a Vegetable Rack for a Supermarket Produce Section

Three of our produce posts merged into one. Tier count, tray tilt, drainage and reach decide whether a vegetable rack sells the produce or merely holds it until it is thrown out.

Two tier timber promotional display table on a black steel frame for supermarket aisle heads

July 9, 2019 Product Releases Promotional Display

Where to Place Promotional Stands in a Supermarket

Aisle heads, the decompression zone just inside the door, and the run up to the tills. Where a promotion table earns its footprint, and where it only makes the aisle harder to walk.

Stainless steel ice fresh display table with a perforated apron and drained basin for seafood

July 5, 2019 Product Releases Ice Fresh

How to Choose a Supermarket Ice Fresh Stand

Ice melts all day, so the basin, the fall to the drain and the rim height matter more than the styling. Merged from two older posts on choosing a chilled display table.

Black topped supermarket vegetable display rack island with timber cladding and a stainless rim

June 13, 2019 Product Releases Fruit & Vegetable Racks

How a Vegetable Rack Cuts Produce Shrinkage

Shrinkage is a fixture problem before it is a buying problem. Tray depth, airflow and how often staff have to handle the stock all end up showing in the waste bin.

Supermarket cash counter with a timber panelled front, stainless worktop and packing end

May 7, 2019 Buying Guides Checkout Counters

How to Choose a Supermarket Checkout Counter

Five old posts asking the same question merged into one. Lane length, where the cashier stands, what goes inside the carcase, and the counter treated as the last display position in the store.

Wooden vegetable rack island for a supermarket produce aisle with a stainless display tray

March 11, 2019 Buying Guides Fruit & Vegetable Racks

Plastic, Metal or Wooden Vegetable Racks: Which Holds Up in a Produce Aisle

Wet produce, daily washing and trolley knocks sort the materials out quickly. What lasts in a produce aisle, and which parts have to be stainless steel whatever the rest is made of.

Rotating timber tower unit with wood store shelves used for supermarket end displays

February 18, 2019 Buying Guides Shelving

Racking or Shelving? Getting the Terms Right Before You Order

Racking holds pallets and is reached with a forklift. Shelving holds goods a shopper picks up by hand. Using the wrong word gets you the wrong quotation, and sometimes the wrong building.

Glass fronted bakery display case with a timber base cabinet and two lit bread shelves

January 3, 2019 Buying Guides Bread Racks

Trays, Cases or Racks: Choosing a Bakery Display

Open trays, a glazed case or a slanted rack. The choice follows how the bread is packed, how often it is refilled, and whether staff serve it or shoppers pick it up themselves.

Yellow and red retail checkout counter with a rounded worktop and an open packing area

September 26, 2018 Buying Guides Checkout Counters

Using the Checkout Counter to Lift Basket Size

Four posts on the same idea merged into one: the queue is the only place in the store where every shopper stands still. What that space can carry without slowing the lane down.

Adjustable three tier fruit and vegetable display rack with timber panels and a black steel frame

September 14, 2018 Product Releases

Adjustable and 3-Tier Fruit and Vegetable Displays

Three release posts from 2018 gathered onto one page: the adjustable rack, the three tier display and the open produce stand, with the tray angles and heights each of them was built to.

Slim supermarket cashier desk counter on a steel leg frame with a stainless packing shelf

August 6, 2018 Buying Guides Checkout Counters

Types of Checkout Counters and Which Store Format Each Fits

Straight lanes, cash desks, belted counters and self service islands. Two old posts merged into one map of which counter belongs in which kind of store, and what each one costs in floor space.

Showing 12 of 27 entries

Keshun showroom in Changshu with checkout counters, produce islands and wall shelving on display

If a guide did not answer your question, send us the floor area of the store and the plan. We will read the zones off it and come back with the equipment list rather than another article.

Emailkeshun@kssyt.com
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Ask The Factory

Tell Us About The Store

These guides are written from real quotations, so the fastest way to get an answer that fits your store is to let us see the store. A hand sketch on paper is enough to start.

Archive Questions

Questions About This Archive

Five things people ask about where this material comes from and how much of it to trust. If yours is not here, send it with your floor plan.

Who writes these guides?

Our own technical team in Changshu. The guides come out of quotations and drawings we have already produced, which is why they talk in lane lengths, bay counts and tray angles rather than in general retail advice.

Why do some articles here date back to 2018?

Because that is when they were published. This is a working archive rather than a launch campaign, so every entry keeps the date it first went out. Where several old posts answered the same question, they have been merged and the merged guide keeps the earliest of their dates.

Some articles from the old site are missing. Were they removed on purpose?

Yes. Consumer lifestyle pieces, holiday notices and internal staff posts have not been carried over, and one article turned out to have been copied from another publisher, so it was dropped rather than reprinted. What is left is the material a supermarket buyer can actually use.

How do these guides relate to the product pages?

The guides explain how to choose; the product pages list what we build. Every product area in the index above links to the category page for that area, so you can read the reasoning first and then look at the models it applies to.

Can I use these guides to write my own equipment list?

That is what they are for. If you would rather not, send us the floor area of the store and a plan, and we will convert it into a list of counters, bays, islands and trolleys zone by zone.